Brand Identity Design
Not to be treated lightly, a strong brand identity can easily be the most valuable asset to your company, whether you’re one person or 1,000 employees. A unique brand design that identifies and describes your company will not only distinguish you from your competition, but will form stronger relationships with your customers. This will directly influence all aspects of your company as it grows.
Creating an effective brand identity design is a distinct facet of graphic design, and a fascinating one at that. Different challenges must be met and an effective brand identity must be:
- unique and appropriately descriptive of the business and its characteristics
- future-proof against business growth and changes
- able to establish strong relationships with customers
- credible and trustworthy
- flexible for various media types and applications
All decisions made in brand identity design are crucial to the overall effectiveness, and carelessness is not an option. Utilizing our invaluable creative process, with emphasis on Discovery, you can ensure that a brand identity designed by Kenoshi Creative will meet all of the above objectives and become your strongest asset, effective in promoting your business for years to come.
All of our brand identity designs are created from scratch based on your unique business characteristics and our findings during Discovery. Your input will be taken into consideration through the design process, and the final deliverables will be in all print and web-compatible file formats.
Brand Identity Guide
Documentation and standards are crucial in maintaining the integrity of your company’s brand identity. Following the creation or redesign of your brand identity, we will create a Brand Identity Guide that provides specifics such as:
- colour details
- typography details
- examples of correct and incorrect usage
- specific design elements and allowable variations
- details on reproduction files
- accompanying informative material
These details will all play an important role in further graphic design such as business cards, letterhead and stationery, web design, printed material, etc.
Alright, it’s time to get started! Contact us and let's set the wheels in motion.
A strong brand identity can immediately set you apart from your competition, but so can a weak one.
Which side of the equation do you want your business to be on?
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